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If you have to be naked, you had better be buff. We are entering an extraordinary age of transparency, where businesses must for the first time make themselves clearly visible to shareholders, customers, employees, partners, and society. Financial data, employee grievances, internal memos, environmental disasters, product weaknesses, international protests, scandals and policies, good news and bad; all can be seen by anyone who knows where to look. Welcome to the world of the naked corporation. Transparency is revolutionizing every aspect of our economy and its industries and forcing firms to rethink their fundamental values.

Don Tapscott, bestselling author and one of the most sought after strategists and speakers in the business world, is famous for seeing into the future and pointing out both its forest and its trees. David Ticoll, visionary researcher, columnist, and consultant, has identified countless breakthrough trends at the intersection of technology and business strategy. These two longtime collaborators now offer a brilliant guide to the new age of openness. In The Naked Corporation, they explain how the new transparency has caused a power shift toward customers, employees, shareholders, and other stakeholders; how and where information has exploded; and how corporations across many industries have seized on transparency not as a challenge but as an opportunity.

Drawing on such examples as Chiquita's total turnaround on matters of ethics, to Shell Oil's reinvention of itself as an environmentally focused business, to Johnson & Johnson's longstanding and carefully nurtured reputation as a company worthy of trust - as well as little-known examples from pharmaceuticals, insurance, high technology, and financial services - Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it.

The Naked Corporation is a book for managers, employees, investors, customers, and anyone who cares about the future of the corporation and society. A new age is upon us, and you can either work with it and thrive, or fight it and die.

"The Naked Corporation argues, beautifully and persuasively, that there is no contradiction between good business and the values of honesty and openness. This book belongs in the briefcase of every right-thinking manager in the country."
- Malcolm Gladwell, author of The Tipping Point


"Don Tapscott and David Ticoll hit the bulls-eye with The Naked Corporation. The demand for openness and candor has never been greater. The Naked Corporation is a leadership toolkit for turning the relentless demand for transparency from threat to advantage."

- A.G. Lafley, Chairman, President and Chief Executive, Procter & Gamble


"Tapscott and Ticoll show, with abundant recent cogent examples, how concealment of truth is at the core of many corporate problems. Their solution is straight forward, clearly written and compelling. You should read this book - more, you should buy it, as you will want to refer to it frequently."

- Robert A.G. Monks, author of The New Global Investors, co-author of Power and Accountability and Watching the Watchers


"They've done it again. Tapscott and Ticoll's capacity to combine a fresh and authentic perspective with real world data has once again opened the aperture on our emerging networked economy. A brilliant work."

- Dr. Eric Schmidt, Chairman and CEO, Google, Inc.


"We need a corporate philosophy for the 21st century. Tapscott and Ticoll's book The Naked Corporation provides this -- not only the rationale for a transparent corporation but also the principles of leadership in an open world."

- Klaus Schwab, Founder and President, World Economic Forum


"Transparency impacts everything from strategy to culture, as well as a corporation's relationship with its various stakeholders. The Naked Corporation is a breakthrough - a timely and excellent perspective on successfully operating in today's open environment."

- Gordon Nixon, President and CEO, RBC Financial Group


"The hard facts, delivering in a sure, clear and engaging style... expected to send captains of industry over new learning curves."

- Singapore Straight Times


"Tapscott and Ticoll's views are hopeful and sensible, and embodied in a highly readable volume. A good choice..."

- The Financial Post

"This book develops a theory, body of knowledge and a set of leadership practices for handling this new transparency ... Impressive and eclectic research material."

The Globe and Mail

"An intriguing proposition."
Washington Post

"This timely book has a very compelling case to make: in an era of unprcedented access to data, corporations must view the information they provide to investors, employees, and those with whom they do business as a vital contribution to the way they distinguish themselves from their competition."
The Corporate Library

"The word naked can mean exposed - and not many businesses enjoy that thought. But times are changing fast. The Naked Corporation demonstrates convincingly that, from now on, candor and transparency will be the essential foundations of trust; and that trust will be the key ingredient of success. Any corporation failing to heed this book's important message may find itself very exposed indeed."
Sir Martin Sorrell, Group Chairman and CEO, WPP

"A rare thing these days - a business book with a profound and important new idea. The Naked Corporation explains how a new force is changing the corporation and competitiveness. There are relevant, sometimes jarring insights in every chapter. And what a great read."
Indra Nooyi, President & CFO, PepsiCo, Inc.

"Transparency is key to any company wishing to gain consumers' and shareholders' trust. Being transparent in how you operate your business is liberating; it frees you up to focus on long-term business strategy. The Naked Corporation gives the how-to. Now, it's up to all of us to build transparency into our corporate culture."
Glenn M. Renwick, CEO, The Progressive Corporation

"Tapscott and Ticoll are ahead of the wave. The era of transparency and all its implications are about to crash down on corporations everywhere. The Naked Corporation is the first survival guide."
Paul Taaffe, Chief Executive Officer, Hill and Knowlton

"A well-researched and timely book. The authors show how trust - powered by broad corporate transparency - isn't just about ethics, it is about success."
John Chambers, President and CEO, Cisco Systems

"Tomorrow's markets will be x-ray environments. The Naked Corporation brims with priceless advice for business leaders determined to survive and thrive in this see-through world order."
John Elkington, Chair, Sustainability

"Every organization needs new kinds of leadership to meet the urgent challenge of sustainable development. Tapscott and Ticoll powerfully demonstrate how transparency is essential to making new leadership possible."
Ernst Ligteringen, Chief Executive, Global Reporting Initiative

"Tapscott and Ticoll make an important contribution to the definition and practice of corporate citizenship - a critically important topic for the 21st century corporation. Their identification of transparency as the central tenet and organizing principle of productive citizenship is a powerful insight."
Roger Martin, Dean, Joseph L. Rotman School of Management
University of Toronto

"At a time when trust in business is so low, Tapscott and Ticoll demonstrate that honesty is not only the best policy, but the best strategy."
Richard E. Cavanagh, President and CEO, The Conference Board, Inc.

"The Naked Corporation is a "must read" for corporate directors and sets the agenda for corporate directors and for corporate governance in the 21st century."
Beverly Topping, President and CEO, Institute of Corporate Directors

"This thoughtful, insightful, and eminently readable book promotes corporate transparency with vigor and verve. But it's really about the crying need for honesty and trust in a world betrayed by greed run amok."
Wiliam Dimma, veteran of fifty corporate and not-for-profits boards,
author of Excellence in the Boardroom: Best Practices in Corporate Directorship
"Don Tapscott and David Ticoll are again ahead of the wave in making in this remarkably prescient book a compelling case for transparency not only as an imperative for corporate ethics and accountability, but the most promising pathway to sustainable success. It is essential reading for current and aspiring leaders in the new world of transparency."
Maurice F. Strong, Chairman, Earth Council
and Special Advisor to the Secretary General of the United Nations

"In a climate of corporate fraud, The Naked Corporation makes a compelling argument for transparency as good business. Transparency is the strategy not only for survival, but for corporate advantage and responsibility. A must read for anyone interested in the future of the corporation in our society."
Janice Gross Stein, Director, Munk Centre for International Studies
University of Toronto
"The Naked Corporation is the quintessential book that shows how organizations in the post-Enron, or "True Economy", will operate. New technology improvements like web services, Grid Computing, and Open Source will help usher in the organization of the future where proper governance means information and cultural transparency."
Michael M. Carter, Founder and EVP, CXO Systems

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